Company

7-Eleven is the leading convenience store retailer in Singapore.

Profile

7-Eleven is a member of Dairy Farm International. We have operated under license from U.S based 7-Eleven Incorporated since 1983 when we opened our first store at Upper Changi Road.

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Today, we have an extensive network of more than 500 stores and growing. 7-Eleven is now the store of choice, not just for convenience needs but for a wide range of lifestyle needs such as exclusive snacks, meals on-the-go, top-ups and bill payment services.

Since our first franchised store in 1988, we have been at the forefront of the franchise industry in Singapore for more than 27 years. Currently, more than half of our stores are run by franchisees that are dedicated to serving 7-Eleven customers.

As the leading convenience store retailer in Singapore, 7-Eleven has grown from strength to strength. Through the years, we have stayed focused on the fundamental principle in retail – satisfying our customer. Our Brand Positioning is to meet our customers’ needs with fast, convenient & friendly service with the products they want while on-the-go.

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Awards

Over the years, 7-Eleven has been recognised by various industry authorities as a leading brand and franchiser. We are proud to have been awarded the following honours:

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    Asia’s Top 50 Brands (2013)

    by Campaign Asia-Pacific
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    Franchisee Of the Year (2013)

    by FLA Singapore
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    Franchisor Of the Year (2013)

    by FLA Singapore

Milestones

  • Ranked Top 50 in Asia’s Top 1,000 Brands.

  • SINGTEL Excellence Award For International Franchising

    7-Eleven won the award conferred by Franchising & Licensing Association of Singapore (FLA).

  • Franchisee of The Year

    Ms Kelly Chee Foong Pui, our multi-franchisee, won the award conferred by Franchising & Licensing Association of Singapore (FLA).

  • Ranked Top 50 in Asia’s Top 1,000 Brands.

  • Achieved a new record for store brand equity index at 6 by Nielson Shopper Trend survey.

  • Conferred the Franchise Star Achiever Emerald Award by Franchising & Licensing Association of Singapore (FLA).

  • Conferred Asia's Best Employer Brand Award 2010 by the Employer Branding Institute and the World Human Resources Development Congress.

  • 7-Eleven - Singapore’s Top Ten Favourite Brands

    Results from the brand survey by the Superbrands and The Nielsen Company.

  • 7-Eleven - Singapore’s Top Ten Favourite Brands

    Results from the brand survey by the Superbrands and The Nielsen Company.

  • Franchisee of the Year

    Mr. Nallakaruppan, our multi-franchisee, won the inaugural award conferred by Franchising & Licensing Association of Singapore (FLA).

  • Pride in Performance – Successful New Venture

    Awarded by Jardine Matheson Group in recognition of a successful business partnership that brought together two global brands in Singapore, 7-Eleven and Shell, to offer consumers a new concept of 24/7 retail convenience, creating significant increases in sales, profit and customer satisfaction.

  • Franchisee of the Year

    7-Eleven won the inaugural award conferred by Franchising & Licensing Association of Singapore (FLA).

  • Service Class Award

    7-Eleven is the first convenience store chain to be awarded. A prestigious mark of service excellence awarded by SPRING Singapore.

  • Vision

    To be the best retailer of convenience

  • Mission

    To drive convenience in any sales opportunity

  • Values

    • Freshest food available, day in & day out
    • Convenience without compromise
    • Friendly, convenient, one-stop of choice
    • Continue to deliver the value & service

Community

7-Eleven always strive to improve the lives we touch, directly and indirectly, by conducting every area of our business with integrity and sensitivity and actively supporting the communities that support us.

Mindset Challenge 2013 - Make Every Step Count

Mindset Challenge 2013 – a fundraiser for the Woodbridge Hospital Charity Fund (WHCF) aimed to set up a rehabilitation gym for patients at Institute of Mental Health, named the “MINDSET Rehab Gym”. The challenge was held at Marina Bay Financial Centre (MBFC) Tower 1 on 10 November for participants to race up 33 floors. Mindset raised a net amount of $150,000 for WHCF, and 7-Eleven was very proud to be among the participating sponsors.

As part of 7-Eleven’s continuous effort in supporting Mindset, we have invited the organisers to set up a charity booth at our internal Network Briefing event held on the 19 November. Mindset brought in their mental health partner, Singapore Anglican Community Services (SACS), to sell handicrafts made by their members. Jardine Ambassadors were also involved in promoting and educating our staff and suppliers about prevailing mental health issues in the society.

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Singapore Pools' Football with a Heart 2013 Charity Event

As part of our company’s continuous drive and commitment towards social contribution, 7-Eleven has been actively involving team members in its CSR initiatives and doing its part for the less fortunate.

We have participated in the Football with a Heart (FWAH) 2013 Tournament at Jalan Besar Stadium on 24 August, for which 7-Eleven formed a football team with 15 members. FWAH is a charity fundraising event organised by the Singapore Pools to raise funds for nine charity beneficiaries in Singapore.

Our 7-Eleven Supporters’ Team won the hearts of the judges and emerged as the runner-up in the “Team Supporters Contest” on the tournament day. It was a fulfilling day for everyone who played hard at the pitch for a charitable cause.

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National Crime Prevention Council's Delta League Programme

Delta League is a youth engagement programme aimed at keeping at-risk youths meaningfully occupied during the school holidays, while raising their awareness of the consequences of being involved in crime. Organised by the National Crime Prevention Council and Clementi Police Division with the support of the community, it entered its fifth season this September 2013 (with the first four editions in June and December 2011 and 2012). Using football as the key platform of engagement, Delta League draws the youths into a series of self-improvement and crime awareness activities.

In support of this meaningful programme, 7-Eleven has donated Cornetto vouchers for the event and will continue to do its part in crime prevention as a responsible retailer.

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Ngee Ann Poly Graduation Ceremony 2013/ 7-Eleven Book Prize

7-Eleven was the proud sponsor for the book prize for the most outstanding academic performance in the Marketing option from 2011 to 2013. The book prize was awarded during Ngee Ann Polytechnic Graduation Ceremony.

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World's Vision's 30 Hours Famine Camp 2013

7-Eleven sponsored choice vouchers in support of World’s Vision’s 30 hour famine camp 2013 – an experiential programme where youths learn about poverty, hunger and injustice. Close to 1,000 youths arrived at Anglo-Chinese School on the morning of 14 June and embarked on a 30-hour journey of enlightenment and empowerment, all without any food!

The two-day camp was jam-packed with activities, from a fast-paced simulation game that demonstrated the problem of global inequality to insightful sharing from youth advocates and child beneficiaries. Highlights included a former Mongolian street child’s touching personal testimony to thought-provoking brainstorming sessions on eradicating poverty. This year’s 30-Hour Famine Camp closed with a slew of musical performances and the launch of the Youth Network, a platform for building a network of passionate youths who believe in World Vision’s mission and are willing to advocate for the poor.

Participating youths realised that they were very privileged to be living in Singapore, compared to those from developing countries who do not have the luxury of choice and many are inspired to contribute to World Vision’s cause.

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The Straits Times School Pocket Money Fund Step-Up Programme

To share joy with the less fortunate children, 7-Eleven sponsored our limited edition Hello Kitty Tokidoki sets for The Straits Times School Pocket Money Fund Step-Up Programme at Ang Mo Kio Family Service Centre, Whispering Hearts Family Service Centre and Pertapis Children’s Home.

Nation Youth Achievement Award (NYAA) Residential Project

Singapore Polytechnic students undertook the NYAA’s “Youth-Hands-On” residential project to benefit the community. 7-Eleven was one of the official sponsors for their fund-raising event in a bid to raise money for the needy families in the south-west district. The students spearheaded the whole even from organizing the fundraising event, to buying and delivering the necessities to many needy families – a gesture which brought much warmth to many deserving recipients in tough times. We were very happy to be part of this continued project which aims to increase the awareness of poverty issues in Singapore and will continue to provide help for future projects.

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NUS Sheares Hall Voluntary Corps's (SHVC) March Movie Mania

NUS SHVC organized an orphanage movie outing for 60 disadvantaged children from the TOUCH-Young Arrows (TYA) at Sheares Hall on 23rd March 2013. 7-Eleven took part in this meaningful event by sponsoring a range of goodie bags’ items such as stationery, confectionery and biscuits. The kids had a wonderful time with the volunteers who arranged an array of games, sumptuous lunch and a movie screening culminating in a short movie reflection on the lessons learnt.

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Singapore Polytechnic's Community Service & Cultural Club's Aspiration Camp - December 2012

This is a 3D2N camp for the Down syndrome youths from the Down Syndrome Association (DSA) Singapore in December 2012.

It allowed the youths to have fun, be acquired with skills and experience, and made them feel more integrated in the society.

7-Eleven sponsored food items such as breads, spreads and snacks for the 143 participants.

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Collaboration with Project Black & White Chengdu Pambassador - 3 till 31 Oct 2012

As part of our CSI initiatives and leveraging on the current hype on “Panda-Mania”, 7-Eleven Singapore partnered Project Black & White Chengdu Pambassador Campaign Singapore 2012 to become their “Official Convenience Store”.

This collaboration afforded us unique opportunities to further enhance our sales and attract new customers ito our stores through a series of engaging activities.

7-Eleven Singapore welcome any CSR initiatives that can have positive contributions for social and environmental causes. With our wide network of stores and large customer base, we believe we can heighten societal interest in this campaign.

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Ngee Ann Polytechnic / 7-Eleven Book Prize - October 2012

7-Eleven is the sponsor for the book prize for the most outstanding academic performance in the Marketing option from 2011 to 2013. The book prize is awarded during Ngee Ann Polytechnic Graduation Ceremony.

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13 Sept 2012 - ITE College West's Mid-Autumn Celebration

ITE College West celebrated the mid-autumn festival in their campus on 13 Sept 2012 by inviting 88 old folks from lower income group and staying in one room HDB rental flats in Teck Whye to be part of this festive celebration.There were dinners, concert and games that brought them down memory lane and lifted their spirits. 7-Eleven ‘sweetened’ the evening by sponsoring pomelos, a must during the mid-autumn festival

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2011 CSR Initiatives