Introduction to Franchising

7-Eleven has been at the forefront of the franchise industry for more than 23 years since the first franchise store in 1988.

In 2005, 7-Eleven won the first-ever Franchisor of the Year award from Franchise & Licensing Association of Singapore.

Today, a third of 7-Eleven stores in Singapore are managed by franchisees who are dedicated to giving our customers what they want, when they want it, by providing First, Best and Only products.

What is a 7-Eleven Franchise?

7-Eleven franchisees are independent entrepreneurs who operate a 7-Eleven store through a 7-year contractual agreement.

7-Eleven owns or leases the site and the equipment inside the store. The franchisee then takes over the management of the fully equipped and stocked store from 7-Eleven.

The proven & successful Franchise system

The 7-Eleven Franchise system is like no other in the country. It is a proven retail operation with a world-famous trademark and the initial cash investment is reasonable. Best of all, 7-Eleven franchisees receive assistance and support all the way.

How are stores franchised?

  1. 7-Eleven buys or leases the site.
  2. Initial site development costs, which include renovations, fixtures and store equipment are borne by 7-Eleven.
  3. The site is then managed by 7-Eleven for at least a year, producing an actual profit & loss indication.
  4. Potential franchisees will evaluate the P&L prior to making the investment.
  5. The franchisee then takes over a fully equipped 7-Eleven store with an existing track record.

What are the financial considerations?

  1. The franchisee pays a one-time franchise fee to 7-Eleven (starting from as low as $40,000, depending on the store’s performance,  but that may vary according to location).
  2. The franchisee is required to make an initial working capital payment of $20,000 to 7-Eleven for the cost of the store’s initial inventory, supplies, business licenses, permits and cash register fund.
  3. 7-Eleven will finance the franchisee’s continuing operating expenses. All franchisees will receive book-keeping services from 7-Eleven.

What about the day-to-day operations?

The 7-Eleven franchisee is responsible for ordering, inventory management, hiring and training, managing payroll, cash variations, supplies, certain repairs and maintenance and other controllable in-store expenses.

7-Eleven maintains an 'open-account' for each franchisee. This revolving account is credited with each day’s receipts and debited with store purchases, operating expenses and other activities, and it includes the outstanding balance of any loans that 7-Eleven has made to the franchisee.

What does the franchisee receive from 7-Eleven?

  1. A comprehensive 3-month training programme on how to operate and manage a 7-Eleven store
  2. An area manager will visit the store weekly to provide counsel on every aspect of the business
  3. Monthly financial records prepared by 7-Eleven, including Profit & Loss statements, balance sheets, etc.
  4. A quarterly franchise meeting giving franchisees a voice in issues of interest
  5. Various forms of advertising and marketing campaigns, ranging from broadcast and print media to point-of-sales signage.
  6. Full product and services range with supply chain with pre-determined retail and cost pricing. Point-of sales system and computerised wireless ordering and receiving systems are available for every franchisee.

Basic requirements

(Note: The franchise is for stores within Singapore only. For 7-Eleven stores in other countries, please visit www.7-eleven.com)

  1. Singaporean or Singapore Permanent Residents above 25 years old
  2. Excellent customer service skills
  3. Entrepreneurial mindset
  4. Willing and able to recruit, manage and motivate own staff members
  5. Willing and able to manage the business full-time
  6. GCE ‘O’ levels or equivalent
  7. Preferably with managerial or supervisory experience
  8. No retail background necessary as training is provided

The road map to franchising a 7-Eleven store

  1. Send in your application form
  2. Come for an exclusive franchise presentation
  3. Interview and selection
  4. Potential stores are offered to franchise
  5. Assess the stores offered and decide on the store you prefer
  6. Sign a MOU and pay the training deposit of $5,000
  7. Complete the 3-month training programme
  8. Send all your staff members for basic training
  9. Produce and present a business plan
  10. Upon approval of the plan, sign the franchise agreement
  11. Pay the remainder of the franchise fee and working capital
  12. Take-over the store

Franchisee's Profile

Those who have chosen to take up a 7-Eleven were from diverse backgrounds: banking, shipping, IT, media, FMCG, civil service, construction, property, etc.

These entrepreneurs have chosen to be part of a global family in the largest franchise convenience store chain in the world. Isn’t it time you consider if you have what it takes to be the best you can be?

Contact us

Please download the application form. Complete it and send it to:

The Franchise Manager
7-Eleven Singapore
No. 21 Tampines North Drive 2
#03-01 Singapore 528765

Tel: 6891 8220 / 6891 8230 / 6891 8208
Fax: 6784 0464
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Get Adobe Acrobat Reader here, if you cannot read the file.