Franchise

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Franchising

7-ELEVEN SINGAPORE OPERATES A SUCCESSFUL NETWORK WITH STORES ACROSS SINGAPORE.

Recognising that successful franchisees are the cornerstone of a successful company, 7-Eleven remains focused on helping franchisees grow their business. This is achieved by providing tools and support mechanisms our franchisees need to deliver quality products and services to their customers.

7-Eleven, with its proven business models and popular quality products, is an award-winning franchisor. As a national organisation 7-Eleven has adopted an open culture, which embraces new business ideas, innovation, and franchise support opportunities.

  • FRANCHISEE of the Year (2013)

    by FLA Singapore
  • FRANCHISOR of the Year (2013)

    by FLA Singapore

Why Choose Us

  • FRANCHISEE TRAINING

    A comprehensive training program (12 weeks) has been instituted to ensure franchisees learn how to operate and manage a 7-Eleven store independently. Your training will include in-house administration, operations, management and team member training. Our training program has been structured such that our team member will be right alongside you in all the initial stages of opening your store. Whenever you need us, we will be there to help you.

  • PROVEN AND DYNAMIC GLOBAL BRAND AND PRODUCTS

    7-Eleven is the leading convenience retail brand in Singapore. We enjoy high brand recognition and loyal customers, supported by innovative new products and marketing initiatives. We regularly conduct market research in areas including consumer trends, products quality and future market demands. We also invest in new product development and ongoing store innovation to ensure the ongoing success of our franchisees.

  • LEADING CONVENIENCE STORE RETAILER

    7-Eleven Singapore is the leading convenience store retailer for more than two decades since opening our first store in 1983. We remained at the forefront of the franchise industry in Singapore with over 65% of our stores managed by individual franchisees.

  • YOU'RE IN BUSINESS "FOR YOURSELF" BUT NOT "BY YOURSELF"

    The 7-Eleven system offers group support, buying power and continued open and honest communication. It also offers strong marketing and advertising support to all franchisees to ensure 7-Eleven is always top of our customers' minds. However, before entering into a 7-Eleven franchise it's important you understand your obligations, and what's involed in being part of a franchised group.

  • REGULAR VISITS FROM SUPPORT OFFICE TEAM MEMBERS

    A dedicated Area Manager will visit your store on a regular basis every week. They will help coach you to improve your sales, profitability and general management along with improving communications and standards. This not only helps you, but also ensures the Support Office is always aware of your requirements.

  • WE'RE ALWAYS BESIDE YOU

    Our Operations Department will work with you throughout your franchise term and be involved in all aspects of your business, including a designated Area Manager who will support your day-to-day needs.

  • TEAM SELECTION AND TRAINING

    7-Eleven stores employ a minimum of 4 to 6 team members. Selecting and employing the right people to run a successful business is a big task. That's why we provide you with team member recruitment criteria and guidelines, along with complimentary training.

  • STORE LOCATION AND AVAILABILITY

    7-Eleven buys or leases the site. Initial site development cost, which include renovations, fixtures and store equipment are borne by 7-Eleven. The store is then managed by 7-Eleven for at least a year, producing an actual Profit & Loss (P&L) indication. Potential franchisees can evaluate the P&L statements prior to making an investment. The franchisee then takes over a fully equipped 7-Eleven store with an existing track record. Stores are available across the island.

  • COST-EFFECTIVE ENTRY PRICE

    7-Eleven has one of the lowest initial Franchise Fee (depending on the store's performance) and Working Capital in the retail convenience industry.

  • SUPPORT DURING THE DECISION-MAKING PROCESS

    7-Eleven wants to help you make an informed decision on your future. We will discuss every aspect of the business with you, from team member training to lifestyle changes, as well as introduce you to other franchisees who can give you first-hand information and advice.

How we support you

WE PRIDE OURSELVES ON PROVIDING TOP-QUALITY SUPPORT TO OUR FRANCHISEES.


It is through administration and operations to training and marketing that we will work hard to help grow your business and deliver quality products and services to our customers across Singapore.

  • 7-Eleven Support Office

    Based in Tampines Retail Park, the Support Office boasts a team of highly skilled team members to help you grow your business.

  • Training Program

    7-Eleven franchisees will attend a 12-week comprehensive training program. You will spend time in our Learning & Development training class where you will learn the basics of shift operations and management of a 7-Eleven store.

  • Marketing & Merchandising

    7-Eleven has a pool of talented and dedicated Marketing & Merchandising teams to develop national strategies. Our teams develop new products, superior promotions, public relations, e-business strategies and works closely to support our franchisees.

Become a Franchisee

  • 1. INTRODUCTORY PACKAGE

    Upon receiving 7-Eleven’s Franchise pack, we encourage you to read the information contained therein to fully understand our franchise system.

  • 2. YOUR QUERIES

    Should you have a query regarding the Franchise Pack or require more information, please do not hesitate to contact our main line at 6891-8000 and request for Franchise Department or email us at franchise@7-eleven.com.sg

  • 3. FRANCHISE APPLICATION SUBMISSION

    Once you have fully understood all the necessary conditions, please download the application form from our website at www.7-eleven.com.sg/franchise for our evaluation. Within two weeks’ time we will keep you informed if you have been successfully shortlisted to attend our exclusive Franchise Presentation for more information on our franchise business.

  • 4. ASSESSMENT

    Once you are selected to attend the Franchise Presentation, we will continue to assess your suitability to become a 7-Eleven franchisee. This will be conducted through our Feedback Form and Personal Interviews.

  • 5. REVIEW

    From here, once you have been selected as a 7-Eleven franchisee, we will provide you with a list of 7-Eleven stores that are available for franchise together with their respective P&L for your review.

  • 6. TRAINING

    Once you have made a selection of the 7-Eleven store to franchise, we will provide you with a disclosure document to attend the Franchisee Training Program and collect a SGD$5,000 Training Deposit.

  • 7. TAKING OVER A 7-ELEVEN STORE

    Two weeks before the completion of your training program, you will be required to present a Business Plan to CEO, 7-Eleven. Upon approval of your Business Plan, you will need to furnish the full payments for the Franchise Fee (SGD$40,000 to SGD$300,000) and a Working Capital of SGD$40,000. Together with the payments, you will enter into an agreement with 7-Eleven by signing the Standard Franchise Agreement document and furnish particulars for a Witness and required information for Guarantor.

    Upon completion of all payments and execution of the Agreement, you will take over the selected franchise store on the 1st of the month.

Interested in growing together with us?
Join Our Family Now!

Contact Us

The Franchise Manager
7-Eleven Singapore

No. 21 Tampines North Drive 2 #03-01, Singapore 528765

Phone No:

6891 8220 / 6891 8230 / 6891 8208
Mondays to Fridays, 9am - 5.30pm (Excluding Public Holidays)

Fax No:

6784 0464

Email:

franchise@7-eleven.com.sg