Since 7-Eleven introduced its first franchised store in 1988, we have been offering entrepreneurs the unique opportunity to leverage on a renowned global brand in order to start their own business platform.
Entering into a 7-Eleven franchise business is easy. Successful franchisee applicants are given a complimentary three-month training programme for themselves, which ensure they emerge fully capable of handling the day-to-day operations of a 7-Eleven store. Throughout their retail journey, franchisees also enjoy the constant support of the company’s Field Consultants.
7-Eleven, with its proven business models and popular quality products, is an award-winning franchisor with over 50% of our stores managed by individual franchisees. As a national organisation, 7-Eleven has adopted an open culture, which embraces new business ideas, innovation, and franchise support opportunities.
FRANCHISEE of the Year 2008, 2013, 2014, 2015, 2016, 2017 & 2018 by FLA Singapore
FRANCHISOR of the Year 2005, 2016 & 2017 by FLA Singapore
A 12 week comprehensive training program has been instituted to ensure franchisees learn how to operate and manage a 7-Eleven store independently. The training will include in-house administration, operations, management and team member training.
7-Eleven enjoys high brand recognition and loyal customers, supported by innovative new products and marketing initiatives. We regularly conduct market research in consumer trends, products quality and future market demands to meet the ever changing challenges of the retail landscape. We also invest in new product development and ongoing store innovation to ensure the ongoing success of our franchisees.
The 7-Eleven system offers group support, buying power and continued open and honest communication. It also offers strong merchandising, marketing and advertising support to all franchisees to ensure 7-Eleven is always top of our customers' minds.
A dedicated Field Consultant will visit your store on a regular basis every week. They will help coach you to improve your sales, profitability and general management along with improving communications and standards. This not only helps you, but also ensures the Support Office is always aware of your requirements.
7-Eleven stores employ a minimum of 4 to 6 team members. Selecting and employing the right people to run a successful business is a big task. That's why we provide you with team member recruitment criteria and guidelines, along with complimentary training.
7-Eleven buys or leases the site. Initial site development cost, which include renovations, fixtures and store equipment are borne by 7-Eleven. The store is then managed by 7-Eleven for at least a year, producing an actual Profit & Loss (P&L) indication. Potential franchisees can evaluate the P&L statements prior to making an investment. The franchisee then takes over a fully equipped 7-Eleven store with an existing track record.
7-Eleven has one of the lowest initial Franchise Fee (from SGD$30,000 onwards depending on the store's performance) and Working Capital (SGD$40,000) in the retail convenience industry.
7-Eleven wants to help you make an informed decision on your future. We will discuss every aspect of the business with you, from team member training to lifestyle changes, as well as introduce you to other franchisees who can give you first-hand information and advice.
You can email a request for the Introductory Pack. Upon receiving the Pack, we encourage you to read the information contained therein to understand our franchise system.
Should you have a query regarding our franchise business or require more information, please do not hesitate to contact our main line at 6891-8000 and request for Franchise Department or email us at firstname.lastname@example.org.
Once you have fully understood all the necessary conditions, please download the application form here for our evaluation. Within two weeks we will inform you if you have been successfully shortlisted to attend our exclusive Franchise Presentation for more information on our franchise business.
Once you are selected to attend the Franchise Presentation, we will continue to assess your suitability to become a 7-Eleven franchisee. This will be conducted through our Feedback Form and Personal Interviews.
Once you have been selected as a 7-Eleven franchisee, we will provide you with a list of 7-Eleven stores that are available for franchise.
Once you have made a selection of the 7-Eleven store to franchise, we will provide you the selected store's Profit & Loss statement together with a disclosure document to attend the Franchisee Training Program and collect a SGD$5,000 Training Deposit.
Two weeks before the completion of your training program, you will be required to present a Business Plan to the Management of 7-Eleven Singapore. Upon approval of your Business Plan, you will need to furnish the full payments for the Franchise Fee and a Working Capital. Together with the payments, you will enter into an agreement with 7-Eleven by signing the Standard Franchise Agreement document.
Upon completion of all payments and execution of the Agreement, you will take over the selected franchise store on the 1st of the month.
Some of 7-Eleven’s most experienced and successful franchisees share their thoughts and experiences below.
"7-Eleven has a very comprehensive franchise model. The company looks after everything, including HR and marketing. We, the franchisees, just make sure we run the store well, that we don’t run out of stock, and that we order the right goods. They update their machinery regularly, too, so we always remain relevant.
I have 15 7-Eleven stores now, but when I started my first store in 2002, my main problem was staffing. It took me one and a half years to find the right people and train them well before I could step back and take some time away from the day-to-day running of the business. This is not an easy business, but it is lucrative and very sustainable."
Franchisee of the Year 2008
"I was part of the first batch of 7-Eleven franchisees in 1993. After completing secondary school, I worked part-time in a 7-Eleven store and I knew I wanted to be my own boss. I feel that the company gives its franchisees a good platform for setting up our own business. Starting a business requires resources. With this franchise model, you pay an upfront fee and all the resources are given to you. In terms of merchandising, they really keep up with the trends so that our merchandise is always ahead of our competitors'.
More importantly, I have received great support from 7-Eleven as a franchisee. When business is down, the company’s Field Consultants will come to the store to analyse the problem and then provide options. For example, when my one of my stores was affected by a new mall that came up around the area, they gave me options for a new store in a higher sales area so that I could average out my takings."
Ms Veron Teo Mei Ling
Franchisee of the Year 2016
"I have six standalone 7-Eleven stores and four 7-Eleven outlets in Shell stations. When I began as a franchisee of standalone 7-Eleven stores in 2007, I saw it as an opportunity to grow my business (I already had several retail stores at Shell stations before 7-Eleven and Shell formed a strategic alliance that year). 7-Eleven is an established brand and I like that they take care of marketing and merchandise, which are their strengths. My forte is in operations, and I feel that together, we make a good match.
My fellow franchisees and I support each other by sharing information and ideas. Over the years, we have become friends. For example, during the rainy season, Nallakaruppan will text us to suggest we sell ponchos and umbrellas. Other times we talk about what’s moving well at our stores. Having this support is invaluable and provides a great sense of community. "
Mr Bobby Chiam
Franchisee of the Year 2014
"As a franchisee, you have stores that are profitable and some that lose money. As a business person, you try to contain and stomach the losses, but there have been times when 7-Eleven has stepped in to help. I had a store in Toa Payoh, under a block of HDB flats, alongside other minimarts and provision shops. These competitors were selling the same merchandise more cheaply, which really affected my business. Plus, I had labour constraints. To solve the problem, 7-Eleven took over the store and then closed it when the lease was up.
Another way 7-Eleven provides support is by bolstering our staff strength when there are big events around our store area — like during the New Year’s Eve countdown, they will send staff from the head office to help at my store at Marina Bay Sands."
Ms Kelly Chee
Franchisee of the Year 2013
"7-Eleven has a clear direction that I believe in — there is a need to be different from our competitors, especially in terms of product differentiation. Singapore is the first to bring in products from Japan, which is very protective over its private brands. One of my stores has the highest sales of these products because we gave out samples — simple steps like these show that there is commitment to progress.
7-Eleven also has a way of getting people together. There is a lot of social interaction, a lot of meet ups and drinks, and they have always been very welcoming in that any time I have an issue, we can get together and talk about it."
Mr. Richard Lim
Franchisee of the Year 2015
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